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    Next Time Design – a digital product & design advisory

    Better shipped than sorry

    I partner with companies that are serious about their digital customer experience. With over 18 years of experience in digital product development, I help combine business, design, and technology to ensure the big picture makes sense, while the details feel great.

    It’s not about getting everything perfect the first time, either – it’s about shipping it and improving as you go. After all, there’s always Next Time.

    Matias Pietilä, CEO

    matias.pietila@nexttime.design

    +358 505 060 201

    Schedule a chat

    WhatsApp message

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    My services

    I give advice and take responsibility – and anything in between. I’m a former Chief Product Officer and Head of Design, currently focusing on doing what it takes.

    Interim leadershipInterim leadership
    Interim leadership

    License to kill your darlings

    ConsultingConsulting
    Consulting

    A-level plan Bs

    AdvisoryAdvisory
    Advisory

    1st class 2nd opinions

    Some of my favorite projects

    More cases available on request.

    Newil&BauNewil&Bau
    Newil&Bau

    CPO in a scale-up

    Tallink mobile servicesTallink mobile services
    Tallink mobile services

    Mobile renewal with unforeseen ROI

    Tallink Bonus Trip FinderTallink Bonus Trip Finder
    Tallink Bonus Trip Finder

    Personalisation, solid business case, and tight scoping

    Fennia insurancesFennia insurances
    Fennia insurances

    Planning for the long term transformation, shipping for now

    Savings Bank appSavings Bank app
    Savings Bank app

    Top-notch mobile banking

    My unholy trinity of product leadership

    Design

    My original passion and formal academic acumen. I’ve been designing on several levels from high-level service design to detailed micro-interactions, helping create winning services with measurable results, writing and lecturing about the topic, and mentoring others since 2007.

    Business

    C-level experience, EMBA degree, P/L responsibility (2M), leadership experience (20+ team size), board experience, sales experience, growth company experience, demonstrated capability to quickly pick up new industries.

    Tech

    M.Sc. degree, 15+ years of experience in running agile best practices and getting projects shipped with software developers. Specialized in mobile and payment technologies. Hands-on experience on setting up tech strategies, CRM transformation, digital marketing, and data pipelines.

    Some of the companies I have worked with

    image

    Results

    I have a history of working in transformation projects where we have systematically reached measurable results. I’d be happy to continue this with you, too.

    16×

    Return on investment

    800%

    Increase in sales

    1 million

    Cumulative downloads

    4.5 ⭐️

    Avg. customer satisfaction

    Read more about this particular case.

    Why clients tend to choose me?

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    Experience

    You know who you are working with. I don’t secretly outsource your project to a junior but you have my 17+ years of experience at your service.

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    Objectiveness

    I don’t represent any technical solution. I don’t have a bench full of tech consultants I should try to sell to you. I’m free to recommend what’s best for you.

    ‣
    Versatility

    My expertise is broad and covers design, business, and technology. There will be fewer handovers needed when I can directly interact with all the relevant stakeholders.

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    Flexibility

    I’m in the business of doing what it takes. I don’t force you to order full-time service if you only need 50%. I only invoice the time I have actually worked on your case. Besides, they say it’s both easy and fun to work with me.

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    Cost-efficiency

    My operation is lean with minimal overhead. This means you don’t pay for anything that doesn’t bring value.

    My work history

    Find out more and connect on Linkedin

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    Next Time Design Founder 2024–current

    I make, I do, I make do. I help my clients build successful digital services and work on different levels of abstraction as needed – from forming strategies to solving nasty UX challenges.

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    Metropolia Visiting Lecturer 2025

    Teaching at Metropolia University of Applied Sciences. The class is called “Topical themes on the design field” and I cover topics like desinger-developer collaboration, design systems, data-driven design, accessibility and calm design, AI and design, AR/VR and wearables.

    metropolia.fi

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    LAB University Visiting Lecturer 2020–current

    Teaching at LAB University of Applied Sciences. From individual lectures to whole classes. Focusing on topics like UX design, mobile design and design/developer collaboration.

    LAB.fi

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    Qvik Member of the Board 2015–2025

    Helping a leading mobile development agency with transforming into a full-service digital consultancy having strong design and payment advisory functions and operations in both Finland and Sweden. Summary of my tenure.

    qvik.com, IT consulting company, 120+ people, 12+ M revenue

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    Newil&Bau Chief Product Officer 2022–2024 

    Part of the executive team, renewing a sleeping industry by creating the first true consumer product, consisting of a design home and a digital service platform. Responsibility for the technology platform, the physical product and customer insight.

    newilbau.fi, Proptech growth company

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    Fennia Digital Channels Development Lead 2021–2022

    Helping the insurance company Fennia reach their vision of best customer experience in the industry. Managed product owners and designers of the marketing web site, web shops and self-service portals. Acted as a PO in a Salesforce transformation, hired 3 people and got a mobile optimization done that had been in the plans for 10 years.

    fennia.fi, Major insurance company in Finland

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    Qvik Head of Design 2011–2021

    P/L responsibility of 20+ person team of digital designers. Sales, recruitment, strategic development. Consulting for about 50 companies, creating digital services that have millions of end users and measurable results. Main industries: travel, media, finance.

    qvik.com, IT consulting company, 120+ people (10 people when I joined), 12+ M revenue

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    Aalto University Visiting Lecturer 2019–2020

    Organizing and lecturing courses on UX design in Aalto ITP summer school, Strategy & experience design track. A three-week intensive course. I ended up giving up on this when I switched jobs and no longer had enough time in the summer.

    aalto.fi

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    Elisa UX Designer 2007–2011

    UX design in the ”new services and markets” internal startup hub. Worked as a lead designer in some services that were still running 10+ years later, like the national Mobile ID and Elisa Kirja, the first ebook service in Finland.

    elisa.fi, The leading telco in Finland

    Awards

    Award-winning projects I’ve contributed to

    2020 Blue Arrow Awards, best digital service

    • Winner: VR Ticket vending machine
    • Honorary mention: Tallink Bonus Trip Finder

    2020 Grand One

    • Winner × 2: VR Ticket vending machine
    • Honorary mention: Tallink Bonus Trip Finder

    2018 Grand One

    • Winner: Aurinkomatkat app
    • Honorary mention: Bolt.works app
    • Honorary mention: Aurinkomatkat online store

    2017 Blue Arrow Awards

    • Top-5: Tallink mobile booking
    • Top-5: Yle Uutisvahti

    2016 Grand One

    • Honorary mention: Kindiedays

    2015 Grand One

    • Winner × 2: Yle Uutisvahti
    • Honorary mention: Slush app

    2014 Best Mobile Service

    • Winner: Yle Uutisvahti

    2013 Grand One

    • Winner: Cabforce

    2012 Grand One

    • Honorary mention: ABB

    Said about me

    Matias' range in digital development easily stretches from forming realistic, profitable product strategies to perfecting design details.

    Former colleague (source)

    Most importantly he taught me this: always start by defining what you want to achieve, how you’ll get there and how to measure it. Working with him is professional and the end result is always something that you can be proud of.

    Former team member (source)

    I hate working with designers. You are the first one I have ever liked. You get it.

    Anonymous client

    Did you know that you’re an exceptional sales person? You never sell me anything. You just listen to what I need and always deliver.

    Anonymous client

    In my opinion, Matias is one of Finland's top experts in the UX/UI field. I've worked with him for a long time, first at Aalto University and now at the Design Institute, and I can say that Matias excels in the training aspect as well. The feedback has been positive. His materials are clear and always up to date, or even slightly ahead of their time.

    Harri Heikkilä, Principal Lecturer of Visual Communication and UX/UI at the Design Institute of LAB University of Applied Sciences.

    Do you need an insightful talk about design or product management for your event? Hit me up! You can see a
    Do you need an insightful talk about design or product management for your event? Hit me up! You can see a list of my past appearances here. (Photo by Niko Hälvä)

    Said about my talks

    Humorous, capable, philosophical, and profound speaker 

    Alma talent, Next level service design

    Funny and clear. Elite level business case, took data utilisation to the next level.

    Alma talent, Next level service design

    My favourite talk. Concrete examples, no jargon.

    Alma talent, Authentication

    Clear structure, good thinking about future payment options and the related experience.

    Alma Talent, Future payments

    Enjoyed very much once again a down to earth real case of Matias Pietilä.

    Data-driven design day

    Top 5 of my talks so far. Very solid, good examples, nice variety of content. Nice flow.

    UXDX Dublin

    Enjoyed it. A passionate, inspiring speech.

    Data-driven design day

    Great tips and structure for the talk. 

    UXDX Dublin

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