Better shipped than sorry

Pricing follows the shape of the work rather than a price list. A one-off session or a review is usually priced case by case, longer hands-on work on time and materials, and a standing interim role on a monthly fee. I quote per engagement instead of publishing a rate, because the scope is what decides it – and whichever way it goes, I only invoice the time I have actually worked on your case.

An hour. A single sparring session, an expert review or one workshop can stand on its own, with nothing committed after it. Consulting usually starts with a five-day AI-assisted sprint – long enough to turn a question into something you can look at – and a standing interim role from six months. Those are how the work usually falls out rather than a minimum order.

Interim leadership is for when the role itself is missing: a chief product officer, product director or design director inside your organisation, 50–100 % of the week for 6–24 months, with managerial responsibility if you want it. Consulting is for when the role exists and the hands are missing – product owner, customer researcher, service or UX designer – from a five-day sprint upwards. Advisory is for when you need a decision rather than a resource: a second opinion, a workshop, a review. If the answer is not obvious, that is what the first call is for.

An interim role can run up to the whole week, but most engagements land at 50–80 % of it – and I am reachable every day wherever it sits. That way you have a product leader on hand daily without paying for a full week to have one, and without paying for days your project does not actually need.

I do the work myself. The person in the room is the person doing the work, with 18+ years behind it, and there is no handover to somebody else once the contract is signed. I also have no bench of consultants to keep busy and no technology to represent, so what I recommend is what I would choose in your position.

Usually two to four weeks from the first call to the start of the work. A single advisory session can happen sooner – a call can be booked straight from the calendar on this page.

Both. I am based in Helsinki and work with clients across the Nordics, in English or Finnish. Advisory and consulting work runs mostly remotely; an interim role usually means being in the building often enough to be part of the team.

AI shows up as a way of getting to something real sooner, not as a topic to have opinions about. I have built AI-based features into client product concepts, and where a concept hinges on whether the target technology can do what it needs, I validate that by building a working proof of concept in that technology in days – so the decision comes from a running app instead of an opinion. I have also designed, built and shipped my own commercial app, from the first sketch to the store listing.

The first call is short – half an hour at the outside, often less. You describe the situation and I tell you what I think, including whether I am the wrong person for it. It costs nothing and commits you to nothing.