In-house
Chief product officer in a scale-up
Company
Newil&Bau is a premium real estate developer from Helsinki with a mission of creating the most compelling living experiences of the 21st century and driving the transition towards more beautiful living and sustainable cities.
My role
I worked there as a Chief Product Officer in 2022–2024, developing the both facets of our product: the design home and the living time services. I was also responsible for our tech platform, including our marketing site, online store, and mobile app.
Customer-facing tech platform
I led the design and development of our technology platform. We built a modern headless foundation for our marketing website and integrated a third-party service to provide customers with a streamlined apartment buying experience. I also led the tendering process for selecting the platform we integrated with.
Design home & services
I led the initiative to design the next generation of our apartment product and related services. My main contribution was establishing a process for systematically collecting customer insights and applying a service design approach, as I'm not a domain expert myself.
Another key focus was defining upcoming apartment personalization options to meet customer needs while aligning with the next generation personalization tool.
Mobile app
We customized an existing app platform to meet our needs and launched a solution that supports our customers across multiple locations daily. I was responsible for the tendering process and the project roll-out.
Additionally, I led the development of a smart home concept, addressing the technical, procedural, and business aspects necessary for implementation in the next generation of apartments.
CRM & data flow
I specified and implemented integrations between our lead generation channels, CRM, and reporting systems. I also built several dashboards to monitor key performance indicators, including sales pipeline, customer satisfaction throughout the customer journey, and customer preferences. The tools involved included Looker Studio, Active Campaign, Google Analytics, Google Tag Manager, Meta for Business, Typeform, Zapier, and BigQuery.